The decision to go to a trade fair would have been harder for us as a young indie studio if it hadn't been for the PGA. It was affordable (although all in all it cost us quite some money), the journey wasn't far and when André Bernhard aka "The Indie Advisor" gives his recommendation, there are no more reasonable arguments not to go. The crux: we needed a presentable Coyote version. It took a lot of work, nerves and torn deadlines to be satisfied enough.