“Who am I?” – “What is my goal, what is my motivation?” – Big questions that a “CD” (corporate design) should convey. The image of a company is transported to the public through colour and form, blah, blah, blah. Since the Big Five and the alt-right, we know that appearance can also mean the opposite of what inner motivations actually are. Why am I telling you this? Because the question of the appearance of ROTxBLAU has been raised in the last few weeks and I therefore had to reflect on my own motivation. According to the motto: New year, new CD! Even if we are a bit overwhelmed with a self-image, we try our best to summarize our work. In this article, I’ll explain to you exactly what ROTxBLAU does and how I came up with our new CD.
